#14: The Real Cost of Choosing the Wrong Course Platform with Mary Czekaj (websiteKreacje)

What actually happens when you pick the wrong platform to sell your online course?In episode 14, Mary Czekaj — Digital Marketing Specialist and Online Course Creator — breaks down how to choose a CMS you won't regret. She and Ania cover cost optimization, modern checkout expectations, why email marketing and course delivery need to work together, and a few Polish CMS platforms worth knowing (Publigo, Web2Learn, EasyCart, 1 Koszyk).🎯 Meet Our Guest: Mary CzekajMary, who holds an MSc in Marketing, has been active in online business since 2021. She specialises in the strategic and technical delivery of online courses and other digital products for her clients. Since 2025, Mary has also created and sold her own courses focused on email marketing. A passionate advocate for authentic business relationships, she is a regular speaker at Polish WordCamps and the WordCamp Wrocław organiser.🚀 See Mary live!Mary will be speaking at CMS Conf 2026 in Gdynia this November! Her talk, "Spoilt for Choice: Selecting the Right CMS for Your Online Course," breaks down the features and criteria for picking the right platform to sell and deliver an online course — because there's no one-size-fits-all answer.🌐 Connect with Mary:Website: https://websitekreacje.plInstagram: https://www.instagram.com/websitekreacje/LinkedIn: https://www.linkedin.com/in/maryczekaj/Spotify: https://open.spotify.com/show/2V5xaizgHeU9fgkExWflBF?si=7af8bcf599e742b8YouTube: https://www.youtube.com/⁠ ⁨@websitekreacje⁩ ⁠ 🎙️ Meet Your Host: Ania WitkoAnia Witko is the host and podcast architect of CMS Conf Podcast. She helps women experts running their own businesses — building WordPress websites, editing video podcasts, and creating online course platforms.Website: https://www.annawitko.plLinkedIn: https://www.linkedin.com/in/anna-witko/Join our community:Stay up to date with the latest in CMS systems, web architecture, and the future of remote work!🌐 Website: https://cmsconf.com/📸 Instagram: http://instagram.com/cmsconf/💼 LinkedIn: https://www.linkedin.com/company/cmsconf/Questions or ideas? 💡 Reach out: [email protected] ✉️Subscribe to our channel and build a life and career powered by technology!