14 | The Surprising Secrets to Standing Out: Strategic Branding for Service Providers with Ellie Brown Branding

Even after seven years in business, I still sometimes think of branding as this intangible thing. We know we need it to stand out. Nobody is disputing that good design and strategic branding for service providers has a strong ROI. It's been proven over and over again, and yet it's still something that I feel a lot of business owners—who are not designers, have questions about. It's more that we don't know the right questions to ask.So that's why I am THRILLED to say that I brought Ellie from Ellie Brown Branding on the podcast to talk about brand and website design for service providers. She was absolutely fabulous. She's such a talented designer based in Cañon City, Colorado, and works primarily with service-based businesses and lots of local businesses. So, if you're a service provider or you are in Cañon City or Colorado, definitely hit her up.🎙️ In This Episode:When is the right time to invest in a brand and website design? Should you do a brand refresh or a complete rebrand? Should you go with a completely custom website or a customizable templateWhat role do messaging and visuals play together?What are the biggest mistakes we are making on our website?Links Mentioned:Learn more about Ellie Brown Branding: http://www.elliebrownbranding.comHang out with Ellie on Instagram: https://www.instagram.com/elliebrownbrandingSign up for Booked Out Designer (Ellie's affiliate link - but this was a tipping point for her!): https://elliebrownbranding.com/bodFREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmapLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport