14: The Surprising Strategy That Makes Employees Want To Stay In A Dental Practice For Life

After four decades in dentistry, I can tell you that the most challenging conversations are not with patients, but with my own team. Letting an employee go is a decision that weighs heavily on any practice owner. In this episode, I want to share a perspective that might surprise you: it's rarely about performance. In my experience, when I've had to part ways with a team member, it has been a crisis of integrity.The Culture of IntegrityI've built my practice on a foundation of inviolable integrity. This isn't just a plaque on the wall; it's the standard we live by every day. This culture is so strong that it naturally filters out those who don't share our core values. I'll discuss:• How to establish a culture where A-players thrive and those who are not a good fit self-select out.• Why I believe performance issues are often a reflection of my own hiring and training, and how I address them.• The one non-negotiable trait that I look for in every team member.Leadership and RetentionI'm proud to say that many of my team members have been with me for over a decade, and some for more than twenty years. This isn't an accident. It's the result of a leadership philosophy centered on creating an environment that allows people to do their best work. 🗝️In this episode, I'll share my approach to:• Fostering a positive and supportive work environment.• Leading with compassion and firmness.• Supporting team members in their career growth, even if it means they move on from my practice.This episode is for any practice owner or leader who has ever struggled with the difficult decision of firing an employee. I hope my insights will provide you with a framework for thinking about your team and culture, and your role as a leader.Mentioned in this episode:Transform your practice with Dr. Michael Sonick's "Treating People Not Patients" courseLearn the hospitality secrets that create patient loyalty, drive referrals, and build thriving practices. Get 9 video modules, bonus content, and 6 CE credits for each member of your team!Click here to learn more about Treating People Not Patients