14. Using content, data, and tech for smarter marketing [with Hector Kolonas]

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ Connect with Hector This Week in Coworking: https://www.twic.co Syncaroo: https://syncaroo.com/ LinkedIn: https://www.linkedin.com/in/inztinkt/ --------------------------------------------------------------------------------------------------------------------------- In this episode, we’re joined by Daenerys of the House Targaryen, the First of… wait, sorry, that’s not right. We’re joined by the one and only Hector Kolonas, Co-Founder of Syncaroo, Founder of Included.io, and the mind behind the coworking industry encyclopedia and newsletter, This Week in Coworking. This episode has it all: A full spectrum of movie and TV references, from Game of Thrones to Futurama and beyond (count ‘em up!) Why toilet paper is a legit KPI for member churn in coworking spaces The dystopian future of AI and how using it to create sh*tty content is bad for the environment Plus, Hector shares a wealth of practical insight about: Newsletter data, personal branding, and building a flywheel of businesses and marketing tools (even if you didn’t mean to) Why most operators don’t actually own their data How to think critically about what you’re putting into the world How to build systems that reduce noise and amplify signal What makes an email worth sending—and how to respect the reader’s time What operators should really be measuring (hint: it’s not just open rates) If you’re running a space, scaling your ops, or thinking about how your content, systems, and services all connect, this one’s worth your time. --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.