14. Valentine's Day Customs in Japan.

In Japan, Valentine's Day is usually marked by the giving of chocolates. In the past, it was common for women to give chocolate to men, but these days, gender is no longer a factor. The old custom of giving chocolate from men to women, between friends, or to colleagues as a token of appreciation is gradually changing. The following month, on March 14, there is also a uniquely Japanese event called White Day. On this day, people who received chocolates on Valentine's Day return the favor. Candy and cookies are usually given rather than chocolates.