140. 5 Questions to Ask Before You Hire a Marketing Coach (And the Identity Work You Need to Do First)

Last week we talked about determining your ROI before you invest in marketing help and rating yourself honestly on buyer, messaging, and method. This week is the second half of that decision: if you've decided you want a coach, partner, or program, not just an agency to hand things off to, how do you choose the right one?I share a real story about hiring website help before I'd done any of that internal work myself: $2,000, a site that never felt like mine, and no strategy to actually drive traffic to it. I also get honest about something I'm navigating right now with using AI in my own content process, and why "garbage in, garbage out" applies just as much to a tool as it does to a hired person.In this episode, I walk through:Why you have to define your ROI before you start — money, time, energy, and the relief of finally deciding are all valid returnsYour learning and implementation style, and why knowing the difference between someone who loves to learn and someone who actually implements will save you from buying the wrong kind of helpWho actually owns the success of the investment — using my neighbor's house listing (and the agent who clearly wasn't doing the work) as the exampleYour own level of commitment, and why even the best coach or program can't guarantee a result you don't show up forThe 5 specific questions to ask any coach before you hire themWhy making sure your offer itself is solid has to come before any of this — because no amount of buyer, messaging, or method work fixes an offer you're not fully sold onIf you haven't gone through the Guarantee Your ROI guide yet, that's where to start, download now. By the end of it, you'll know exactly where you stand, whether you're looking for an agency or a coach, and the 5 questions to bring into any consult, including mine.The goal of these two episodes isn't to convince you of anything. It's to get you off the fence. Book a call, ask the questions, and make the decision, because the wavering is costing you more than either choice would.