140. Be the steering wheel, not the engine
from How to Sell Advice Hosted by Kevin C. Whelan
> Click here to join the conversation on this episode in the Mindshare community. If you're selling advisory services and feel stressed, burned out, or exhausted in the process, this episode is for you. Your job as an advisor is to sell access to your brain. Sure, you may also bring a Rolodex of people, some systems and templates, training, and other supplementary resources, but that's not the same as tactical execution or project management. If you're doing execution and/or project management but want to be selling your brain instead, there's room for improvement which will free you from the stresses I described above. The critical piece to selling access to your brain is ensuring expectations are set up-front and then "installing the engine" before you begin your engagement. Listen in for what this means and why it's so important if you plan to scale your expertise and not get mired in the execution details. -kw
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