140: Building Profitable Online Courses That Actually Work | Jason Van Orden

If you’ve been thinking about creating an online course or group program but feel overwhelmed by formats, funnels, or the pressure to “do it the right way,” this episode will give you clarity without the noise. In episode 140, I’m joined by thought leadership strategist Jason Van Orden, who has helped thousands of coaches, consultants, and authors package their expertise into profitable, high-impact online programs. With 18+ years of experience, dozens of course launches, and one of the earliest top-ranked business podcasts under his belt, Jason breaks down a grounded, practical approach to creating offers that actually work. We talk about niching, signature processes, piloting programs, ADHD-friendly learning design, and why the flipped classroom model is a game changer for service-based experts. Even better, Jason explains when you’re not ready to build a course—and what to do first so you don’t waste months creating something no one wants. If you want to expand your reach, increase your impact, and design leveraged offers that feel aligned with how you naturally teach and serve, this conversation is a must-listen. Full show notes: https://kandasrodarte.com/140 Chapters: 00:00 Introduction & Meet Jason01:05 From Engineer to Entrepreneur10:30 Discovering Podcasting in 200518:00 Building a Top 10 Business Podcast22:55 Why Courses Feel Hard (Especially for ADHD Brains)26:10 The Flipped Classroom Model Explained33:55 The 4 Essentials of a Profitable Online Course41:50 How to Pilot and Refine Your Program45:55 GEMS Networking and Connection Platforms52:10 Mental Health, Entrepreneurship & Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices