140: Caroline Turner Confesses Why She Doesn’t Like Referrals

In this episode, we're sitting down with Caroline Turner of Caroline Turner Interiors and Confessions of an Interior Designer to talk about running a design business, building a waitlist, handling referrals (or not), and using social media for client growth. Caroline shares her unfiltered thoughts on why she’s not a fan of referrals, how she sets project minimums, and the major shifts she’s made in her business to improve workflow. Plus, we get into her viral TikToks, the future of AI in design, and her juicy behind-the-scenes confessions from working in the industry. If you’ve ever had to tell a contractor to “suck your dick” (or wanted to), this episode is for you!In this episode, we discuss:How Caroline built her business and team structureThe benefits of creating a waitlist for projectsWhy she doesn’t love getting referrals—and how they can cause problemsSetting minimum project investment amounts and how that changed her businessLearning to fire clients (and how some refused to be fired!)The role TikTok has played in her business growthThe impact of AI on the design industry and why designers need to be cautiousHer experience taking over a project after another designer was let goThe challenges of working with contractors and standing firm on budget conversationsHow she launched Confessions of an Interior Designer and what it’s really like running a podcastSupporting ResourcesCaroline Turner Interiors https://carolineturner.co/Follow Caroline Turner Interiors on Instagram and TikTokhttps://www.instagram.com/carolineturnerinteriors/?hl=enConfessions of an Interior Designer Podcast https://podcasts.apple.com/us/podcast/confessions-of-an-interior-designer/id1777908471Rebecca's Instagramhttps://www.instagram.com/studioplumb/?hl=enShaun's Instagramhttps://www.instagram.com/wrenstedinteriors/?hl=enJoin Our Patreonhttps://www.patreon.com/hydcListen on Apple Podcasts https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626Shop HYDChttps://shop.hotyoungdesignersclub.com/Visit Our Websitehttps://hotyoungdesignersclub.com/