EPISODE · Jul 24, 2026 · 32 MIN
140 Deals in 5 Years with Jill & Jessica | The LAB
from The LAB with Bryon Ellington · host Bryon Ellington
In this unfiltered breakdown, Jill, Agent, eXp Realty, and Jessica, Agent, eXp Realty, reveal why traditional one-appointment closing tactics are dead and what you need to do instead to convert 140+ listings annually using a multi-step consultation system.Jill and Jessica share their exact framework for navigating difficult pricing conversations, managing unrealistic seller expectations, and building a high-converting listing presentation. They break down how leveraging data, market feedback, and soft-pressure communication creates long-term client trust while scaling a high-volume real estate business at eXp Realty.🔥 IN THIS EPISODE:✅ The 2-Step Listing Framework: How to separate the home tour and marketing presentation from the pricing discussion to build seller alignment without high-pressure sales tactics.✅ Advanced Comp Bracketing: How to cross-compare tax value percentages and higher price band comps to objectively show over-leveraged sellers their actual market value.✅ The Market Feedback Script: How calling local listing agents of pending and expired properties gives sellers hard facts instead of agent opinions.✅ Built-In Price Reductions: How to set clear 14-to-30-day review expectations at the time of listing so price adjustment conversations happen seamlessly.Timestamps0:00 – The 2-Step Listing System (140 Deals in 5 Years)3:26 – Advanced Comping & Bracketing Techniques ($100k Range Strategy)7:02 – Managing the First vs. Second Listing Appointment11:41 – The No-Pressure Listing Agreement Process18:31 – Analyzing Days on Market & Price Reductions21:00 – Calling Local Agents for Real-Time Market Data23:53 – Handling Unrealistic Sellers & Setting 30-Day Evaluation Windows27:55 – Proactive Communication Scripts for Listing Adjustments#RealEstateListing #PricingStrategy #ListingAgent #eXpRealty
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140 Deals in 5 Years with Jill & Jessica | The LAB
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