140. EIC Sarah Klein Talks Service Journalism, Pitching, and Publishing

Study the Site to Become a Go-To Writer Livestrong.com Editor-in-Chief and Editorial Director Sarah Klein talks about the importance of collaboration between writers and editors. Writers who find success and publish repeatedly tend to be those who understand the site or publication they are pitching to and the needs of the readers. Klein suggests that writers study the publication they want to write for to get an idea of the audience, tone, and voice used and to avoid making assumptions on the page. She encourages her writers and editors to challenge assumptions and look for ways to make each piece and the information provided more accessible, applicable, and inclusive to all readers. "The writers I have the best relationships with are open to collaborating to fine-tune the voice and tone to fit the brand," Klein says. In the pitch form available at Livestrong.com Klein wants to know why the article you are pitching is ideal for Livestrong.com and why you are the one to write it. For more go to Livestrong.com or find Sarah Klein at Sarahklein.com Connect with Polly and receive more writing tips, publishing insights, and author perspectives at Simply Write at https://simplywrite.substack.com https://pollycampbell.com Learn more about your ad choices. Visit megaphone.fm/adchoices