#140 – Hype Trumps Marketing

Michael F. Schein teaches that hype is more ethical and effective than traditional or digital marketing.  Really? David, our host, discusses Michael's conclusions on this episode of the Manage 2 Win podcast as we resume our show after a three-month break. It's FUN to be back!  Michael is a great guest.  He shares tips from his new book, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is published by McGraw Hill.  Find it at your favorite bookseller. Michael is also the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.  Did China learn hype from Michael?  No comment… Don't miss this discussion to learn how you can get new clients by promoting yourself and/or your company differently.