140: Make People Want to Buy

Peter Sandeen is best known for creating marketing messages that make people immediately feel, "that's perfect for me." He's often called "the marketers' marketer" because over half of his clients are other marketing experts who want to see their own blind spots and make sure they're focused on what matters most.   Peter Sandeen shares some tips on copywriting and sales pitches that resonate with a tailored feel to each of your clients! Peter also talks about how important it is to establish transparency in a mutual understanding between the problem and its solution, and why it's better to be the best option to less than the runner-up to more!