140 - Roger Hurni on Why Smart Brands Use Behavioral Science (Not Just Ads) to Win Customers

In this deep, insight-packed conversation with Roger Hurni, we explore behavioural marketing, consumer psychology, and how human decision-making really works—through real-world stories from brands like Nike, DoubleTree, Four Seasons, Apple Pay etc.From the legendary DoubleTree cookie strategy to AI-driven personalization, this episode breaks down:Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]