140. Sophie Holt on selling wholesale, sharing a studio, and prioritising play episode artwork

EPISODE · Jun 17, 2025 · 30 MIN

140. Sophie Holt on selling wholesale, sharing a studio, and prioritising play

from Brand Your Passion · host Maker & Moxie

You know that feeling when you keep seeing the same artist's work in every shop?That's exactly what happened during my recent holiday - I kept spotting the same distinctive ceramics everywhere I went. The work was so recognisable and impossible to ignore that I knew I had to track down the artist behind it.That artist is Sophie Holt, an artist and illustrator with a real love for clay. Born in New Zealand but raised in The Netherlands studying Graphic Design, she returned to discover her roots and fell in love with the country all over again. Since setting up Studio Soph in 2015, she's been making a living creating art.In this episode, Sophie breaks down wholesale in a way that actually makes sense - how to approach retailers, build genuine relationships, and why working in collaborative studios has been massive for her business. She also shares why focusing on play is crucial for any artist and how being around other creatives taught her most of her business tricks.Her diverse range spans ceramics, stationery, and textiles, proving you can build a recognisable brand across different mediums. After nearly a decade of Studio Soph, Sophie's living proof that you can turn your passion into profit while staying true to your creative vision!Connect with Sophie Holt (Studio Soph):Instagram: @studiosophWebsite: www.studiosoph.comEpisode mentions:Little BeehiveZappekinTikitibu–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 121. Itzel Islas on releasing collections, running a successful sticker club, &amp; scaling outside social media🎧 109. Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 <a href="https://www.makerandmoxie.com/" rel="noopener noreferrer"...

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140. Sophie Holt on selling wholesale, sharing a studio, and prioritising play

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This episode is 30 minutes long.

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This episode was published on June 17, 2025.

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You know that feeling when you keep seeing the same artist's work in every shop?That's exactly what happened during my recent holiday - I kept spotting the same distinctive ceramics everywhere I went. The work was so recognisable and impossible to...

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