140. Stop Building on Rented Land: Use Your Website to Take Back Control in Your Business

What if I told you that your business could disappear overnight, just because of an algorithm change or a platform shutdown? It’s a scary thought, but for too many online sellers, it’s a real risk. In this episode, we’re talking about why relying solely on social media or third-party platforms is like building your business on rented land - and how you can take back control by making your website the heart of your brand!I’m breaking down why your website isn’t just a “nice-to-have” but an essential tool for long-term success. We’ll talk about how to use it to grow your audience, nurture leads, and create a sales system that you own. Plus, I’ll share some simple but powerful tweaks that can turn your website into a revenue-generating machine, without requiring hours of extra work.If you’ve ever felt stuck playing by someone else’s rules in your business, this episode is for you. By the end, you’ll walk away with an action plan to stop relying on rented land and start building a business that’s truly yours. Ready to take back control in your business? 02:06 - The problem with building your entire business on rented property06:04 - How to create strategic content that attracts your ideal customer09:15 -  Your action plan for converting people from your website to your email list (and what to do once they’re a subscriber)15:01 - Using your website and email list for retargeting Links & Resources:Episode 73, Don’t Miss Out: You Need an Email Welcome SequenceEpisode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole KepicFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode140 Send us a text! (If you'd like a reply, please share your # in the message)Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care. Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplanLearn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/