#140 Storymapping with Donna Lichaw

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Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected.

Episode metadata supplied by the publisher feed · Published Sep 29, 2016

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#140 Storymapping with Donna Lichaw

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