140: The Art Of Storytelling In Tourism

What this episode covers

Cutting through the marketing clutter is more vital than ever before and one of the best ways to do this is through storytelling. The human brain is built to connect with compelling stories and a good story activates parts of the brain that allows the listener to turn your story in to their own ideas and experiences. Therefore, content that is story driven is best when promoting a tour, experience or stay. Keep the stories short with a title that grabs their attention. It must have a clear narrative and use images and video within the story to really set their imagination alight.

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