140 The Business of Scaling Sports Organizations with Bouker Pool

Bouker Pool, Managing Director at CTH Advisors, joins the Sports Business Leaders Podcast to discuss what it takes to build and scale sports businesses. Throughout his career, Bouker has helped organizations at critical inflection points turn product-market fit into sustainable growth by aligning strategy, operations, partnerships, and go-to-market execution. His experience spans professional sports, endurance events, media, and emerging technology, including leadership roles with USA Cycling, the Rock 'n' Roll Marathon Series, USA TODAY Sports Media Group, and the Colorado Avalanche.In this episode, we discuss how founders know when they're ready to scale, why coachability is one of the biggest predictors of success, building partnership strategies that drive long-term value, the growing importance of first-party fan data, and how AI and changing consumer behavior are reshaping the future of sports. Bouker also shares practical advice for entrepreneurs looking to build businesses that stand the test of time.