#140 – Workout With Jay Kali

Workout With Smart Training Workout with Jay Kali Do you workout? Jay Kali is your man. Especially, if you are female. He has an awesome tale to tell. The Early Years Jay worked in a federal prisons for about 5 years. He reflected. And decided he didn't want to babysit men who weren't able to handle themselves in society. Where could he go? He turned up in Cancun. The first prison he worked at was Springfield, Missouri. Followed by Montgomery, Alabama. They were not only a long way apart, but they also had different facilities. Springfield was an administrative unit. Which meant they had every single custody level, from people ready to leave tomorrow to other mentally unfit to be in society. He had a soft landing in Cancun, thanks to his father who had retired down there. Jay has been in Cancun for 6 years and was married 3 years back. Workout Business Jay tried his hand at a scuba diving business. It didn't work out. So, he turned his hand to a workout business, so to speak! So, was his wife a client? Hear Jay's answer: http://thenext100days.org/wp-content/uploads/2018/09/Was-Jay-Kalis-Wife-a-Client-First.mp4 His training went well. She kept getting a better body... When he looked around Cancun, he couldn't find a style of gym that he wanted to exercise in. They were mostly about pumping iron. He opened up the first of its kind fitness facility. A hybrid. His business was in the black in month one. A second facility opens 9 months later? A bit like cross-fit. a functional intense fitness facility. He has been welcomed by his Spanish family. "One of the most joyous things of my life". The Fitness Business was a Rapid Success He pushed thousands of people through his business. It was very profitable. He had to attract local people. He was downtown. So it was indigenous. But this was a problem. IT WASN'T AS AFFLUENT AS OTHER MARKETS. A big lesson. Lots of clients. Paying pretty well, but low income per client. His business partners were too comfortable where they were. He wasn't. How can you find Jay? How was the online business going to help him? It is counter-intuitive? Often you realise you cannot talk to many people. Online, he was just another guy. competing against YouTube free videos How did Jay stand out? http://thenext100days.org/wp-content/uploads/2018/09/How-did-Jay-Stand-out-online.mp4 Being around. Top of mind. Same message. Congruent. True. He now does not have any Hispanics on his client roster. His clients come from the US, UK, Italy, and Australia. Before he engages a client, he makes sure they are a good fit. He doesn't work with everybody. There is a big difference when Jay coaches you in person. He can get a little bit more intense. Online, you learn a totally different way to interact. Otherwise the person will drop the call. Session over. How does Jay Interact Online? http://thenext100days.org/wp-content/uploads/2018/09/Interacting-Online.mp4 Where do his clients workout? Often clients don't want to go to a gym. He figures what they CAN do? What do you enjoy doing? Whatever it is let's make that happen so we can get you the results you desire. It's not really a workout. When you do have the accountability of a coach, a mentor, you can be helped. Especially as Jay can call on the experience of helping thousands of people to train and work out in Mexico. That means he can translate the learnings to other countries around the world. The client knows what they want to do, says Kevin. Experience from his business coaching business suggests, that clients know what they want, but need help teasing it out. To challenge them, and give them in the accountability. The view from 30,000 feet. I know you are lost in the forest, but we are working our way through the trees. A way to a different spot. Its a different perspective. Helping people to find a new direction. This personal help gets great reviews.