141: Facebook & Instagram Marketing for Roofers in 2020

Roofers need a Facebook/Instagram strategy because it offers a great opportunity to reach future customers. The next person buying a roof from you is most likely using one or the other, probably both, for almost an hour a day.  Today, I interview social media expert Aaron Hockel to find out what’s working today to get more qualified leads for contractors. Show Highlights: Dave’s challenge: Two weeks from today have five new 5-star reviews on Google. Go back through your old customers to follow up with them. This is also a great time to ask for referrals. Dave details how to do this! Your best source of new business is repeat customers.  From a marketing standpoint, you still need to position your roofing business where people spend their time. Facebook: About 1.5 billion people spend an average of 58 minutes a day signed in. Instagram: 500 million people spend an average of 53 minutes a day signed in. A person that buys a roof from you is likely using Facebook, Instagram, or both. Instagram has some cool features for discoverability.  Roofers can use hashtags on Instagram to get followed. Aaron provides some great examples of usage to expand audience visibility. Dave and Aaron discuss pay-to-play, the need for ads, and what costs to expects. Aaron details three Facebook and Instagram advertising ideas for roofers in 2020. Commercial contractors also have advertising opportunities on Facebook and Instagram. Aaron provides some solid ideas for low-budget advertising. Resources / Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! https://www.theroofershow.com Are You Interested in Being Part of a Mastermind or Peer Group? Text Dave @ (510) 612-1450 - Say Hi!  I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** https://podcasts.apple.com/us/podcast/the-roofer-show/id1206359648 ARE YOU READY FOR 2020? JUMPSTART YOUR BUSINESS!! Dave will work with you one-one-one. Contact Dave HERE to Get Started! Connect with Social Media Expert Aaron Hockel! Aaron’s Website Aaron’s Facebook Aaron’s Twitter @AltaVistaSP  Aaron’s Phone# (410) 760-6680 Aaron’s Email Facebook Group Mentioned (Indianapolis Area) https://www.facebook.com/groups/ApartmentPeeps/ Did You Miss These Episodes with Aaron? Show #06 - How to Control Your Online Reputation with Aaron Hockel Show #34 - How to Get More Online Reviews with Aaron Hockel THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! -> Dave’s Listeners Get a 21-Day Money Back Guarantee <-