141 [Hotseat] What if My Tools & Process ARE What Pull People In?

Lee is one of my beloved Messenger Masterminders who just joined our fall round, but before that, I had a chance to hotseat her during my last Message Clarity Challenge. She uses art & creativity to support her clients, and she wants to put that in her messaging because talking about it often sparks people's interest – it speaks to them and draws them in. Especially the artistic types! But Lee is a podcast listener and has heard me talk over and over about the Tool to Problem Pivot.  She knows by heart my advice to talk about the results or problem she solves rather than the "how" or methodology. So her question was: "Should I keep my methodology out of my message?" "And if so, how do I find and connect with those people who would be like 'oh yes I need that!'" [ LIBSYN 50 x 550 ] Lee & I talk about: Where to talk about your tools and process and where NOT to The critical piece for her to speak to when she talks about her work and to put at the forefront (and why my advice for her is different than usual) Identifying where her people are at and the first step they're ready to take What she needs to educate her audience on in her marketing so they're ready for her service Why I'm not a huge proponent of honing down your What Do You Do statement too far  Deeper support from me: What's your Messenger Archetype? Take the quiz. My Messaging Intensives are for coaches wanting to land on a clear, cohesive way to express the story of their work and their place in it. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. What's your top takeaway from this episode? Take a screenshot of your podcast app, share your takeaway + tag me on Instagram to let me know. (And so I can shout you out!)  Warmth, Adria Lee is one of my beloved Messenger Masterminders who just joined our fall round, but before that, I had a chance to hotseat her during my last Message Clarity Challenge. She uses art & creativity to support her clients, and she wants to put that in her messaging because talking about it often sparks people's interest – it speaks to them and draws them in. Especially the artistic types! But Lee is a podcast listener and has heard me talk over and over about the Tool to Problem Pivot. She knows by heart my advice to talk about the results or problem she solves rather than the "how" or methodology. So her question was: "Should I keep my methodology out of my message?" "And if so, how do I find and connect with those people who would be like 'oh yes I need that!'" Lee & I talk about: Where to talk about your tools and process and where NOT to The critical piece for her to speak to when she talks about her work and to put at the forefront (a