141. How to Manage Your Broker & Drive Retail Sales

141. If your broker isn't driving distribution, flawless execution, and measurable retail growth, your brand is leaving sales on the table—and you may not even know it. Most CPG founders hand over the keys to their broker and hope for results. That's a costly mistake. In this episode, I break down how to turn your broker into a high-performance extension of your sales team. You'll learn how to own your brand strategy, align internal and external teams, implement KPIs and scorecards, improve merchandising, and protect your shopper journey. Retailers don't reward hope—they reward preparation, clarity, and execution. When you manage your broker strategically, you increase distribution, maximize trade spend, prevent out-of-stocks, and position your brand as a trusted category partner. Download the free guide and listen to related episodes on retail execution, KPIs, and scorecards to go deeper. Get instant access on the show webpage: RetailSolved.com/session141