#141 Leverage Your Instagram with Molly Cahill

A lot of us, if not all, think that our social media strategy works if our posts gain a lot of likes, comments, and shares. Though it is true that we can use that metric to know which posts work well with our audience, it’s not always the basis of your social media content strategy’s success. My guest today is Molly Cahill. She is an Instagram Expert and a marketing coach. Molly actually is an accidental entrepreneur. When she became friends with her chiropractor, she was asked if she could help with her Instagram. And the rest was history. She now teaches health and wellness pros how to leverage Instagram in a way that works for their schedule without obsessing over likes, comments and follower counts through her program, the holistic marketing hub. In this episode, Molly will walk us through how you can leverage Instagram without obsessing over vanity metrics. She also teaches us how we can optimize our content without overdoing it and optimize it in ways that we are still feeling good for our personality and how to share our personality. In this Women Developing Brilliance® — The Spirit of Business episode we discuss: 5:06 The importance of curating your own content 11:32 Optimizing Instagram stories 14:08 The perfect time to add another platform to market your business 15:26 Is it true that Instagram is for a younger audience 18:33 Instagram Reels as a way to gain engagement fast 22:11 Bonus tips on how to leverage your Instagram account and engage with your target market 25:32 Keep track of your metrics to know if what you're doing is working 28:35 The Five Content pillars of leveraging your content in ways that you can still be yourself ✨✨ Please take a moment to Rate + Review the podcast here. ✨✨ Connect with Molly Instagram Website Grab Molly’s FREEBIE- Reels Training + 101 Prompts + 5 Day Challenge here!