141 Marisa Hoff Using Facebook to generate leads for your fitness business

Marisa Hoff has successfully managed Stevenson Fitness, since its' inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences. During the show we discuss:  Why content creation is key Going from content creation to lead generation  How to ensure your leads are genuinely qualified