141: Selling with Heart, Humour & Humanity with Kate Toon

Serina welcomes back the incomparable Kate Toon: award‑winning author, digital marketing educator, SEO queen, community builder, and now three‑time published author. Kate joins the show to talk about her new book, Six Figures in Sales, which outlines an approach that features selling with heart, humour and humanity. 💡 Key Takeaways Sales has a bad reputation, but selling doesn't have to be like that Ethical selling is about helping people make confident decisions People buy based on emotion, identity, and belonging Familiarity builds trust (hello, Apple packaging) Rapport matters more than charisma Negative reviews are powerful, and honesty helps prevent them Black Friday and FOMO tactics can trigger regret purchases Authenticity builds stronger customer relationships than perfection Sharing failures creates connection You can learn to sell well: it’s not an innate talent 🔑 Keywords sales psychology, ethical selling, rapport, digital marketing, authenticity, small business, entrepreneurship, capitalism, consumer behaviour, Kate Toon, Six Figures in Sales, marketing mindset 🎧 Sound Bites "People like buying things — it’s dopamine straight to the brain." "Familiarity can be more powerful than price or features." "Being yourself is the real formula for selling well."