1413: Stack Influence: Micro Influencer Secrets for Amazon and Shopify Success with Influencer Marketering Expert William Gasner

What this episode covers

Ecommerce brands are burning through ad budgets faster than ever, only to watch clicks turn into… nothing much. Shoppers are wary, options are endless, and the usual marketing tricks don’t build the kind of trust that gets someone to buy. But when real customers start sharing their experiences, it cuts through the noise in a way no banner ad can. It’s cheaper, it’s human, and it feels believable—because it’s not the brand talking, it’s the people who actually use it. https://youtu.be/7z0usqinFZY?si=6ybjMWfBkA2GIsgN William Gasner, CMO of Stack Influence, draws on 15+ years in tech and ecommerce as a six-time founder and seven-figure seller. Today, he explains how brands can leverage micro influencers to drive authentic growth and sales. He highlights common mistakes to avoid, like chasing follower counts over engagement, and stressed the importance of building trust in competitive markets. His focus: sustainable influencer partnerships that deliver real results. Stay tuned! Quotes: “The landscape of social media has really become democratized, where basically anyone with a social profile can be an amazing promoter.” “The beautiful thing about micro and nano influencers is you basically just need product; you don't really need any budget.” “Find people who are passionate—passionate about the niche that you plan—and engage with those people, right? Because at the end of the day, influence is correlated with authenticity and trust.” Resources: connecting brands to everyday creators Connect with William Gasner on LinkedIn

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