142 Evidence-Based PT Marketing

Here we go again, hating on physical therapy (the theme song does say "I'm my own worst enemy"...) There have been some recent pushes in the physical therapy world to promote what we do, but has this been the most honest, evidence-based approach? What is the difference between "non-evidence-based" and "evidence-based" marketing? Can we do better? Special guest Joshua Zadro from the University of Sydney School of Public Health and the Institute for Musculoskeletal Health is here to help us figure it out! Evidence-based physiotherapy needs evidence-based marketing. Zadro JR, O'Keeffe M, Maher CG. Br J Sports Med. 2018 Oct 27. pii: bjsports-2018-099749. doi: 10.1136/bjsports-2018-099749. [Epub ahead of print] The blog post that Erik wrote on the ethics of healthcare marketing. Due to copyright laws, unless the article is open source we cannot legally post the PDF on the website for the world to download at will. That said, if you are having difficulty obtaining an article, contact us. Music for PT Inquest: "The Science of Selling Yourself Short" by Less Than Jake Used by Permission