142 From Presentation to CE: How to Monetize Your Expertise

Dreaming of sharing your expertise beyond one-on-one client work? Creating continuing education courses could be your next revenue stream—and it's far simpler than you might think.Dr. Kate Walker demystifies the process of becoming a CE provider in this practical coaching session. Contrary to popular belief, Texas practitioners don't need special approval or certification to offer continuing education. "If you want to be a CE provider, good news is you already are," Dr. Walker explains, clearing away common misconceptions about regulatory requirements.The session walks through a three-part framework for successful CE creation: presenting your content effectively, hosting it accessibly, and selling it profitably. From recording live presentations to setting up automated certificate delivery, Dr. Walker breaks down the technical elements that often intimidate would-be providers.Technology recommendations include Zoom for live presentation, YouTube for hosting, and Podia as an all-in-one platform for selling courses and delivering certificates. "At the end of the day, you have to have a way to automatically provide the certificate," she emphasizes, highlighting how manual distribution quickly becomes unmanageable as you scale.Marketing guidance focuses on finding viable niches through preliminary research. "If you're wanting to do a CE on backyard gardening for counselors, Google it," she advises. "You've either found a niche that's going to make you a million dollars, or you've found a niche that nobody wants."For Step It Up members, this preview sets the stage for a comprehensive summer training that will include screen sharing tutorials and step-by-step technical guidance. Additional resources will include specialized training on NBCC certification for those seeking national recognition of their CE offerings.Ready to transform your knowledge into professional development opportunities that other practitioners need—and will pay for? This session provides the roadmap to get started.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.