#142 – How to build better B2B relationships with relationship mapping w/ Dr Ryan O’Sullivan

What this episode covers

It’s a pre-GST special this week on The Sales Transformation Podcast as Phil is joined by Dr Ryan O’Sullivan, Global Account Manager at Introhive.  Ryan returns to the show to discuss his new book on B2B relationships and how relationship mapping can help to turn you into a trusted partner in the eyes of your customers.  Highlights include:  [09:27] – Why do relationships matter? [23:45] – Mutual disclosure can both you and your client build a stronger network [41:11] – A three-step process for developing relationships  Introhive are very kindly sponsoring Global Sales Transformation XIX on 28th November, and Ryan will be speaking at the event. There are still a small number of tickets left if you want to hear him and the rest of our amazing speakers!  Ryan's new book, Building B2B Relationships, is available to pre-order at Kogan Page.  Connect with Philip Squire on LinkedIn Connect with Dr Ryan O'Sullivan on LinkedIn  Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

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