#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business. In this week's episode, we're sharing ways to create a courageous and compelling business strategy story to take your brand and your people into new, exciting and often scary directions. Plus, Shawn and his business partner, Mark Schenk, have a new podcast called Anecdotally Speaking, that you'll want to add to your library. Because if you want to be a good storyteller, you first must become a good story listener. Their new podcast shows you how through true stories well told. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.