#142: How to Increase Your End of the Year Blog Income

If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn't need more money over the holidays? As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh. But a good question to ask is what posts should you update, and how do you do it successfully during this unusual holiday season? I've got my friend and SEO expert, Paula Rollo, back on the show to share how to use analytics to guide you, whether that be Google Trends, Google Search Console, or Google Analytics. The goal is to create content that you are confident will do well for you—that will help drive traffic to your site and help you sell during the holidays. We also talk about how to strategically go after high traffic keywords in your niche, so you can continue to build your traffic from now into 2021. With this strategy, it's all about the long game, creating individual pieces of content that support the larger keywords you're targeting. With a little forethought and patience, this is definitely achievable. Listen to the episode to learn how step-by-step. Then please reach out and let me know which strategy from the episode resonates with you the most, and how you're upping your game in Q4. Join My Newsletter and Get My 4 Takeaways From Each Episode I'm a big believer in doing B-minus work, so you can actually get stuff done, embracing the mess and getting used to being uncomfortable. If that sounds interesting to you, please join my newsletter, head to bloggergenius.com and sign up. And once a week, you'll get an email from me, where I'm sharing my four biggest takeaways from each episode. And you can also become part of my community, I'd really love to get to know you. So please bloggergenius.com.