#142: Pre-Order Campaigns for Traditionally Published Authors

In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives. Stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors!During the episode, you’ll learn:  About Franchesca and her role at Weaving Influence.Some of the key differences between pre-order campaigns for traditionally published authors and pre-order campaigns for self-published authors. The recommended timeframe for setting up pre-orders for traditionally published authors. Why it’s important for authors to drive sales for their book in order to honor the investment of their traditional publisher. Which platforms are typically favored for setting up print books for pre-order and what challenges authors might encounter when using those platforms. If a publisher will usually recommend retailers for an author.How authors can enhance their pre-order campaigns through one-to-one outreach efforts.Some of the key strategies for authors to promote pre-orders of their books. Ways that authors can create pre-order incentives and if some strategies are more successful than others. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.