142 - Pricing effort, not outcomes, in an AI world

Today I have one switched-on lady with me, Etiosa AgbonlahorEtinosa is a behavioural economist and CEO of Decision Alpha, a behavioural pricing firm that helps businesses, including law firms, improve pricing for growth, traction, and stronger perceived value.Etinosa is passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.—shaping pricing, engagement, and customer behavior strategy for global financial institutions and venture-backed startups.Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behaviour drives financial outcomes.Etinosa is the author of How to Talk to Your Parents About Money, a guide to navigating complex financial conversations.Today, were covering Pricing effort, not outcomes, in an AI worldHere’s a link to Etinosa’s behavioural pricing playbook: playbook.decisionalpha.coAbout Myerson Connections:Myerson Solicitors is a 100% employee-owned independent law firm based in Altrincham, Greater Manchester.Myerson supports many other law firms throughout the country on a daily basis through its referral network – Myerson Connections.Not only does Myerson help other law firms with referrals, but also provides free peer-to-peer education, knowledge sharing and practice management support.Discover more at myerson.co.uk/connections.About Dan:Currently, Dan is seeking a London Law Firm turning over £1.5M to £6M to invest in, so if you are interested in receiving investment to grow or sell your law firm or know someone who might be, please contact Dan on: [email protected] also provides law firm owners with skills that increase their profitability while reducing their workload. He can show you strategies that have grown his clients' revenues from 15% to over 300% while more than halving their workload in less than a year.To find out more about Dan and his programs, click here: https://www.danwarburton.com/Or add him on LinkedIn here: https://www.linkedin.com/in/authordanwarburton/Proudly edited with finesse by Mike at Making Digital Real ✨