142. Selling Water Beds and Scaling Multiple Businesses with “Output Thinking”, with CEO Coach John Seiffer

In this episode, Neel Parekh sits down with John Seiffer, author of Output Thinking and founder of CEO Bootcamp. They discuss John's entrepreneurial journey, starting with a failed waterbed store business in the 70s. They explore the differences between B2B and B2C business models and the importance of building a business like an asset. John introduces the concept of output thinking and explains how to identify and develop systems in a business. They also discuss common issues faced by new businesses and how to find your zone of genius. The episode concludes with information about CEO Bootcamp and a free coaching session offer. Takeaways Building a business like an asset involves systemizing and scaling operations. Identifying and defining outputs is crucial for managing employees and improving performance. Outsourcing tasks that you hate doing allows you to focus on your core competencies. Start implementing output thinking and systemization from the beginning of your business. Consider joining CEO Bootcamp for personalized coaching and guidance in systemizing your business. Follow John on X: ⁠@BetterCeo If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠⁠⁠www.maidthisfranchise.com⁠⁠