[142] Stop marketing to everyone

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn't be afraid of niching down your business Here's what you'll learn in this episode: Why people love specialists and experts (and why that's important) How having a niche makes it... READ MORE The post [142] Stop marketing to everyone appeared first on Janet Murray.

Episode metadata supplied by the publisher feed · Published Mar 14, 2017

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[142] Stop marketing to everyone

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