142. Tori Miller Liu, President & CEO of AIIM, on AI's Impact on Information Management, Rebuilding an Association, and the Future of Content Discovery

What does responsible AI look like when managing vast amounts of unstructured data? How can associations remain relevant as AI reshapes content discovery and member expectations?In this episode of Associations Thrive, host Joanna Pineda welcomes back Tori Miller-Liu, President and CEO of the Association for Intelligent Information Management (AIIM). Tori discusses:How AIIM supports practitioners managing unstructured and semi-structured data like emails, contracts, and social posts, particularly in highly regulated industries.How AI has long been used in the industry, but the rise of generative AI has accelerated innovation and transformed data processing, governance, and compliance.The evolving roles within the profession, and how many AIIM members are now part of AI project teams and responsible for ensuring data accuracy and ethical implementation.Why it’s so important to have someone on any AI project team who is responsible for ensuring that data is accurate and data is safeguarded. AIIM’s unique hybrid identity as both a professional society and a trade association, representing both practitioners and vendors.How AIIM is addressing changes in content discovery, since traditional search is increasingly being replaced by AI assistants, prompting new strategies for publishing and content visibility.The launch of AIIM’s own AI search assistant, named Aiden, and the implications for member experience and marketing.How Tori led AIIM through some challenging times by first stabilizing the association, rebuilding community, and making tough financial decisions.The association’s recent wins: a successful annual conference, the launch of an AI certificate, growing membership, and new educational offerings like regional events and book clubs.How leaders today must adapt to the hybrid world, the AI landscape, and the transformation of association activities, from conferences to certification.References:AIIM WebsiteFebruary 2023 Associations Thrive Interview with Tori Miller Liu