143. [CLUE PERFUMERY] Scenting the Scentless

Clue Perfumery Perfumer & Co-Founder Laura Oberwetter is in the Perfume Room this week! In 2021, Laura DMed me asking if I knew of any good perfumery resources. Cut to 2024; she's launched her own brand, created 4 scents, and has already been nominated for an IAO Award. Today we discuss how she did it, where she seeks inspiration, and the importance of cross-modal translation and intentionality in all of her creations. Plus, the best-smelling mascara. AND OF COURSE, we discuss the newest launch, The Point. SUBSCRIBE TO PERFUMEROOM.SUBSTACK.COM FOR A FULL REVIEW OF THE THE NEW JORUM STUDIO TIME COLLECTION AS WELL AS THE PERFUME ROOM POST-SHOW INTERVIEW WITH LAURA (COMING THIS FRI!) FRAGS MENTIONED: Jorum Studio Monolith, Diptyque Benjoin Boheme, Jorum Studio: Zhaar, Opaline; Clue Perfumery The Point, Pantene Pro-V Shampoo, Ed Hardy Villain, Juicy Viva La Juicy, D&G Light Blue, Dry Idea deodorant, Ilia mascara, t gel, Escentric Molecules, CdG, Nomenclature, Frederic Malle, Clue Perfumery Warm Bulb, CdG Black Pepper, Replica Beach Walk, Clue Perfumery: With a Candle Stick, Morel Map; Tea Tree Therapy SHOP: clueperfumery.com FOLLOW: @clueperfumery (IG) | @keyhole___gazer (TT)