143: How to answer the “What does your company do?” question without being boring or using buzzwords

We are asked about it a lot.  “What does your company do?”  Unfortunately too many times our answers are less than stellar.  Too many times we use buzzwords and are bored. Too many times we confuse our prospect and when that happens we miss a prime opportunity to rise above the noise and be memorable.But, the good news is there is a simple framework to use that works. In this episode we go over the framework and use an example or two so show how effective it can be.If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.Sign up for our newsletter (https://www.salesbluebird.com)We want your questions and topic suggestions for future episodes. Send them to  [email protected] or send us a voice/video at https://zipmessage.com/unstoppableSupport the showYou’ll Learn:How NOT to answer “what does your company do?”The framework for answering the question and encouraging interactionHow to leave the door open for more conversationsTailoring your response based on your prospect and their needs Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.