143: Standing Out in a Boring Industry with Katy Eatenton

This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionally conservative corners of financial services.Katy has spent over 20 years in the industry and has built a reputation not just for her expertise, but for her ability to make protection and insurance genuinely compelling. Where others see a dull subject, Katy sees an opportunity to educate, connect and transform how people think about financial security.Before becoming known for her bold approach to visibility, Katy navigated an industry that rarely encouraged standing out. She found her voice through social media, consistent content and a willingness to challenge the stereotype that finance must be forgettable.In this episode we explore what it really takes to build a personal brand in a sector that traditionally keeps its head down, and why making an "unsexy" topic engaging might be the most powerful thing you can do for your business.We discuss:How to build a personal brand in a traditionally conservative industryWhy making "boring" topics engaging is a competitive advantageThe social media strategies that have driven Katy's visibilityHow Katy networks with women entrepreneurs and business ownersWhy protection is about security and legacy, not just productsHow to handle negativity and build resilience as a visible voice in your field Connect with Katy:LinkedIn: https://www.linkedin.com/in/katy-eatenton/Instagram: https://www.instagram.com/katyeatenton_finance.strategy/Connect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you!Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.See how your profile is currently performing: https://mym-btb.scoreapp.com/