143. Trade Show Strategy: Turn Booths Into Buyers

143. Most CPG brands fail because they don't have a real business plan—and that's why they run out of money, miss retail targets, and lose leverage with investors. If you don't know exactly where you're going, how will you ever hit the target? In this episode, I sit down with Michael J. O'Donnell to break down what a winning CPG business plan actually looks like. We unpack the difference between a generic template and a strategic roadmap that aligns sales, marketing, retail execution, budgeting, and category data into one cohesive growth plan. You'll learn how to build a plan that helps you secure funding, negotiate stronger retail terms, deploy resources intelligently, and scale sustainably. This isn't theory. It's a blueprint built from decades in the trenches. Download the free episode guide and listen to related episodes to go deeper into category management, retail strategy, and sustainable CPG growth. Get instant access on the show webpage: RetailSolved.com/session143