144. Alexi Vandenberg on marketing and conventions

Alexi Vandenberg is a marketing specialist with his company Rabid Fanboy Marketing. He has also created a traveling bookstore called Bard’s Tower that tours from convention to convention, bringing some of the hottest talent in pop culture entertainment to book lovers. We connected up in Atlanta at Dragon Con and again in Salt Lake City at Fanx. We discuss marketing and the value of conventions and what types are great for book sales.