144. Aligning the troops

> Click here to join the conversation on this episode in the Mindshare community. There's a lot of power in consolidating your focus on one goal. In this episode, I tell a story about how a client I'm working with lacked a cohesive focus among the team. We were doing a lot of things very well, but the team of about 8-10 people were all thinking in silos. We were marching in different directions. What we lacked was alignment around our goals. We lacked a core marketing strategy outside of the overall brand strategy. In this episode, I break down what we did to get in alignment and how our decisions have led to a new lens from which to look at our marketing. —k