#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Jodi Norris / Mitali Israni

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution. This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk

Episode metadata supplied by the publisher feed · Published Feb 12, 2024

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#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

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This episode is 26 minutes long.

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This episode was published on February 12, 2024.

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