144. Back to Basics: Nonprofit Marketing and Branding - Jonathan McCoy, CFRE and Becky Endicott, CFRE

[cue the confetti cannons and heel kicks🎉💃] It's nonprofit marketing and branding day!! aka: the only topic we love chatting about more than our respective kids and dogs. You're probably thinking to yourself, "I'm not a marketer; this doesn't apply to me." Friends. IT MATTERS! But don't feel intimidated, because we're taking your hand, and walking you through the ins and outs of building your organization's brand ethos, top marketing hacks to bring your mission's story to life, and providing that subversive We Are For Good bent to the conversation on how to stand out while still maintaining our humanity. Join Jon + Becky as they dive into Back to Basics: Nonprofit Branding & Marketing this Friday. We know you'll be happy you did.Episode OverviewTone setting: the attention economy (2:00)The importance of your ethos (3:00)Key nonprofit marketing truths (7:00)Book suggestion: This is Marketing by Seth Godin (9:00)We Are For Good ethos to marketing (14:00)Rapid fire hacks (21:40)Final challenge: 3 questions you can answer to help launch your strategy (25:00)Have you shared your story? Have you brought people to your love of your mission? Have you listened to someone else’s story?For more information and episode details visit: www.weareforgood.com/episode/144The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛 Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter