144 - Harish Vasudevan On Why Is Your Digital Strategy Failing? The Brutal Truth About Modern Marketing

Harish Vasudevan deconstructs the complexity of digital marketing, arguing that it is simply "direct marketing on steroids". By focusing on the "Holy Grail" of one-on-one communication and simplifying the customer journey to its basic essence, businesses can stop wasting money on flashy tools.The key is to balance data with human instinct, avoiding the "last-click" trap that ignores the long road a consumer travels before buying.Many marketers are "driving into lakes" by following data blindly. Harish Vasudevan provides a refreshing perspective on metrics, urging non-marketers to start with questions rather than spreadsheets. From the enduring power of email (the "roach" of marketing) to the new "black boxes" of AI search, this conversation is a guide to navigating the digital arc without losing your business intuition.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.