🌴144. Innovate to stay alive feat. Stephen Shapiro (Weekend Rewind)

Hey! Thanks for tuning in to this weekend’s rewind. This conversation was recorded a few years ago, but wow—has it aged well. Today’s guest is the brilliant Stephen Shapiro, an innovation expert who's spent decades helping organisations grow by asking better questions and solving the right problems.Stephen shares how he went from optimising processes (aka, shrinking companies) at Accenture to building one of their fastest-growing innovation practices—scaling from 0 to 20,000 people in nine months. 🔥We dive into:Why innovation isn’t about ideas—and what it’s really about insteadHow companies misuse the word “innovation” (and what to do instead)The difference between differentiation and mission statements (and why it matters)Why mob-sourcing (hello, Boaty McBoatface) is not innovationThe underrated power of problem formulation over problem-solvingHow your brain reacts to the word “creativity” (spoiler: it’s not all good)And what Stephen’s doing now to stay relevant and reimagine his next chapterThere’s so much in here—from laughter to learning to one of the best explanations I’ve heard about why asking better questions is the key to progress. Oh, and yes, he’s also playing the saxophone these days.✨ Links:Stephen’s website: stephenshapiro.comEnjoy the rewind,—Leanne 💡🎷Pre-order my new book WORK FAME and get featured on the Wall of Work FameSign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comLet's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.