144: Lessons from a serial entrepreneur with A.J. Lawrence & Kevin Bees, Profit Maximisation Expert

In today's episode, Kevin interviews serial entrepreneur A.J. Lawrence   A.J. Lawrence is a serial entrepreneur with multiple exits, an angel investor, a growth expert, and host of the Beyond8Figures podcast.   With over 25 years of exceptional experience in industries ranging from consumer goods to SaaS, he uses data-driven insights to nurture lasting and sustainable growth.  AJ knows what it takes to have business success - after having led his last company, The JAR Group, to the INC. 500.   In today's episode AJ Lawrence shares: How he embraced the changing technology and was one of the early adopters of the internet. He learned the new skill of 'html' and created an agency that made websites for people, and after his first year he was able to sell the business for $1m+ How he went on to master other skills in SEO/media buying and was able to help other businesses grow with this skill How his business became more scalable when he asked: "How do I create a business that is not dependant on just my time?" That it is more important to have "incremental progress that is directionally correct" than to accomplish the whole of your initial goal/moonshot. Why entrepreneurs need to recognize that they are NOT the company, and to be kinder to themselves and notice the wins. The difference between objectives, strategy, and tactics.    The objective is where you want to go The strategy is the means of transport that will get you there The tactics are the turn-by-turn directions His life-changing question: "Where do I want to go on this journey?"   Resources mentioned in this episode:Love in the Time of Cholera by Gabriel García Márquez  https://beyond8figures.com/   If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au