144. Neama Rahmani, West Coast Trial Lawyers - Omnichannel Marketing: Vision, Execution, and Growth

West Coast Trial Lawyers leverages three distinct in-house marketing teams - paid, SEO, and social - to accelerate growth. They have grown to 15 offices, 20 attorneys, and over 100 staff. President at West Coast Trial Lawyers, Neama Rahmani has an impressive track record. He's handled thousands of cases resulting in seven and eight-figure settlements and judgments and has helped his clients win more than 1 billion dollars. We sat down for a second interview to dive into how each team plugs into the vision and goals of the business, how the firm has evolved, the importance of intake, and why hiring non-revenue-generating positions will accelerate your growth. What's In This Episode Who is Neama Rahmani? How does social media fit into the overall business goals? Is it possible to grow a following without doing the trends? Is it better to spend on ads or go organic on social media? How do his three marketing teams work together? How do non-revenue generating employees accelerate growth? How will the future of Google ads shape your firm?