144: The Clue Stack: The Word Was Yes. Everything Else Was No. episode artwork

EPISODE · May 4, 2026 · 21 MIN

144: The Clue Stack: The Word Was Yes. Everything Else Was No.

from Build That Business · host Lindsay van Harssel

144: The Clue Stack: The Word Was Yes. Everything Else Was No.You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye and said, "I'm in. Send the contract."Seven days later...  crickets.Here's the thing. You didn't miss a word. The word was yes.You missed the tone. The pause before the yes. The shoulder shift when you said the price. The follow-up link that never got opened.The word was yes. Everything else was no.In this episode, I am breaking down the framework I teach: The Clue Stack. Four layers you are reading on every sales conversation (verbal, paraverbal, nonverbal, behavioral), and if you are only reading one of them, you are getting fooled on the regular.Inside:– The nine psychological triggers every buying decision runs through, laid out in one clean place– Why the verbal layer lies the most, and how specific word choices diagnose which trigger is weak– The three paraverbal tells I listen for on every sales call (pace shifts, breath catches, and the fake-cheerful uptick)– How to read nonverbal cues on Zoom when all you have is a head-and-shoulders crop– The 48-hour rule: why your buyer's behavior in the two days after your call tells you more than anything they said on it– Why the Clue Stack is the single most important skill you can build as an entrepreneur in the age of AIIf you have ever hung up from a sales call feeling amazing and then gotten ghosted a week later,  this one is for you.Register for our masterclass at www.easiestyes.com for the full sales system, it is completely free.

Episode metadata supplied by the publisher feed · Published May 4, 2026

Embed this episode

144: The Clue Stack: The Word Was Yes. Everything Else Was No. You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye and said, "I'm in. Send the contract." Seven days later... crickets. Here's the thing. You didn't miss a word. The word was yes. You missed the tone. The pause before the yes. The shoulder shift when you said the price. The follow-up link that never got opened. The word was yes. Everything else was no. In this episode, ...

Distinct summary based on available episode metadata or transcript content.

Ready to play

144: The Clue Stack: The Word Was Yes. Everything Else Was No.

0:00 21:47

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of Build That Business?

This episode is 21 minutes long.

When was this Build That Business episode published?

This episode was published on May 4, 2026.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Build That Business episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!